Asiacell Shines Receiving Three Stevie® Awards, Elevating Iraq on the Innovation Map

Asiacell has swept three prestigious honors at the 2025 Stevie® Awards for Technology Excellence, an achievement that underscores the company’s leadership and positions Iraq among the world’s emerging hubs for advanced digital solutions.

The company secured the Silver STEVIE® for “Telecom Company of the Year,” thanks to continuous infrastructure investment, a nationwide Business Support System (BSS) overhaul completed with zero downtime, strong financial performance, and far-reaching social-impact initiatives.

Asiacell also earned a Bronze STEVIE® for “Best New AI Service” for launching “LAILA,” the country’s first locally developed virtual assistant. Operating 24/7 in Arabic, Kurdish, and English, LAILA delivers instant support via the Asiacell app, website, WhatsApp, and Facebook Messenger.

A second Bronze STEVIE® for “Technical Innovation of the Year” recognized the hybrid AI architecture and advanced natural-language-processing technologies that power LAILA, enabling precise, context-aware responses fully integrated with Asiacell’s core systems.

The victory comes amid fierce competition from companies in more than 30 countries, including global names such as Amazon, Google, Cisco, and Meta, highlighting the significance of the accomplishment and reinforcing Iraq’s growing reputation as a technology innovation center.

Asiacell continues to press ahead with developing its services, expand its fiber-optic network, and build additional data centers, affirming its commitment to digital transformation and to accelerating Iraq’s digital-economy growth.