Sulaymaniyah, Iraq - December 2024 - Asiacell proudly announces that its outstanding "Eshret Omor" program has won the Telecom Review Excellence Award in the category of “Best Loyalty and Rewards Program in the Middle East.” The award was presented at a ceremony held in Dubai in mid-December 2024, attended by prominent leaders and pioneers from the telecommunications sector across the Middle East and North Africa. This prestigious recognition was part of the annual Telecom Review Leaders Summit, one of the most notable events in the telecommunications sector, celebrating creativity and achievements that set standards of excellence in the region.

This prestigious award reflects Asiacell’s visionary approach to enhancing the digital experience and driving comprehensive transformation in the loyalty and rewards sector. The “Eshret Omor” program is a model to emulate for its integration of modern digital technologies in providing innovative rewards programs focused on increasing customer satisfaction and building sustainable relationships. It leverages advanced digital tools to deliver personalized, high-value experiences.

By combining digital engagement with user-friendly features, the program has set a benchmark in the regional market. Asiacell’s loyalty initiatives in Iraq aim to strengthen relationships with customers by offering exclusive benefits and rewards that encourage ongoing interaction and recognize their loyalty. The program uses innovative strategies, blending digital incentives with value-added services to provide a unique experience that highlights Asiacell’s commitment to delivering superior service.

In this regard, Mrs. Chra Hussein, the Chief Commercial Officer, stated:

“Winning this prestigious award for the Eshret Omor program is a testament to Asiacell’s commitment to innovation and its continuous focus on enhancing the customers’ experience. We are grateful to our partners and customers who have been integral to this success, and we look forward to achieving more milestones in the future.”

“We are extremely proud of our partnership with Asiacell and the delivery of a standout loyalty and rewards solution. The ‘Eshret Omor program has proven to be a game-changer in the market with its entirely renewed digital experience. This award is a testament to Asiacell’s leadership vision in leveraging loyalty programs to drive digital engagement, enhance customer satisfaction, and deliver valuable rewards in a market that seeks innovation and recognition,” said Rabih Farhat, CEO of Related.