ASIACELL AND PARIS SAINT-GERMAIN ANNOUNCE LANDMARK PARTNERSHIP - A FIRST IN IRAQ'S HISTORY
Iraq's leading telecom operator/ Ooredoo Group, partners with one of the world's greatest football clubs in a deal marking a new era for Iraqi business on the global stage
PARIS, 15 May 2026 — Asiacell, Iraq's leading telecommunications operator, today announced a multi-year strategic partnership with Paris Saint-Germain (PSG), one of the world's most globally recognized football clubs. The agreement was signed during a ceremony at Parc des Princes, marking the first time an Iraqi company has entered into a partnership of this scale with a global sports club.
The ceremony, held in Paris, was attended by Asiacell's Chief Executive Officer, the Group Regional Chief Executive Officer of Ooredoo — Asiacell's parent group — and the Chief Revenue Officer of Paris Saint-Germain.
The announcement comes at a moment of national pride, with Iraq’s national team having qualified for their journey to the world stage.
Under the agreement, Asiacell will be the premium partner that will evolve both brands in Iraq.
"This partnership is more than a sponsorship — it is a statement that Iraqi business has earned its place on the world stage," said Amer Sunna, Chief Executive Officer of Asiacell. "We are proud to be the first Iraqi company to write this chapter, and proud to do it in a way that celebrates Iraq's own footballing heroes alongside some of the greatest names in world football. Asiacell has always believed that Iraq deserves the best. Today, we are bringing the best to Iraq."
"Asiacell's partnership with Paris Saint-Germain reflects the bold, market-leading approach we champion across Ooredoo Group," said Sheikh Nasser Bin Hamad Al Thani, Group Regional Chief Executive Officer at Ooredoo. "We are proud to support Asiacell as it opens a new chapter for Iraqi business on the global stage, and we look forward to the experiences this partnership will bring to customers across Iraq."
"Paris Saint-Germain is a club that connects with fans on every continent," said Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain. "Welcoming Asiacell as a partner strengthens our presence in one of the Middle East’s most dynamic markets, and we are proud to do so at such a historic moment for Iraqi football."
