Asiacell and Seamless Advance Their Decade-Long Partnership with a Next-Generation Sales & Distribution Platform to Power Iraq's Retail Transformation
Asiacell, Iraq’s leading telecom operator, and Seamless Distribution Systems AB (SDS) have expanded their decade-long collaboration through the implementation of a next-generation Sales & Distribution (S&D) platform. The new system will modernize Asiacell’s retail ecosystem, enhance operational efficiency, and deliver greater value to millions of customers across Iraq.
The announcement was officially marked at a signing ceremony held during MWC Doha 2025, where senior leadership from both Asiacell and Seamless participated to highlight their shared commitment to advancing Iraq’s digital and retail innovation landscape.
Over the past decade, Asiacell and Seamless have built a trusted partnership that has powered Iraq’s digital and prepaid ecosystem through innovative solutions such as e-top-up, voucher management, and advanced analytics. The new S&D platform marks the next milestone in this collaboration, allowing Asiacell to unify its retail network under an intelligent system designed to enhance efficiency, strengthen partner performance, and accelerate nationwide growth.
“Our partnership with Asiacell reflects SDS’s ability to deliver high-impact, future-proof digital sales and distribution solutions. This implementation underscores our commitment to agile, AI-driven platforms that optimize field-sales performance in real time and help telecom operators achieve measurable revenue growth. We are proud of this relationship and look forward to continued collaboration.”
— Martin Schedin, CEO, Seamless Distribution Systems AB
“Through this collaboration, Asiacell continues to advance its digital and retail infrastructure, introducing intelligent tools that enhance efficiency, data visibility, and customer experience across Iraq.”
— Chra Hussain, CCO, Asiacell
The new Seamless product suite brings Asiacell’s sales and distribution ecosystem into a unified, intelligent framework. Built on modular and data-driven components, it simplifies operations across thousands of retail partners, enabling faster onboarding, improved reseller performance, and stronger customer engagement through real-time insights and analytics.
