GameCell is a platform created by Asiacell on the 26th of August 2021 that provides gamers, players, and video game streamers with exceptional services, products, and events to support esports in Iraq. The platform also sponsors local and global competitions. Through the strategic partnership agreement between Asiacell and the Iraqi Esports Federation IQESF, Asiacell, in cooperation with the Iraqi Esports Federation, has organized many world-famous e-sports tournaments in order to make Iraq a global e-sports player.