Asiacell continues its engagement with customers through the "Eshret Omor" event, a new milestone that underscores the success of its flagship rewards program

Asiacell held its interactive event at Majidi Mall, Sulaymaniyah, from November 20th to 27th. Thousands of visitors, familiar with the program's benefits, participated, collecting free points and rewards, and entering a grand prize draw for a 2025 Mercedes-Benz E200. One customer was announced as the first winner of the grand prize, which marked the first of four grand prizes awarded quarterly.

Throughout the event, Asiacell emphasized that the enhanced and upgraded version of the "Eshret Omor" platform reinforces its unwavering commitment to providing a more valuable and enriching customer experience. This is achieved by strengthening the benefits that enhance the customer journey and offer sustainable long-term rewards. All customers now have their balances automatically converted into points of equal value, with an extended validity period from three months to a year, providing customers greater control over their rewards and allowing them to utilize rewards in a way that best suits their needs.

The event also allowed visitors to learn about the "Spin-the-Wheel" feature within the Asiacell App. This exclusive feature awards bonus points that expedite customers' access to a wide range of benefits, including discounts, credit transfers, and offers from Asiacell's partners.

Asiacell emphasized that its "Eshret Omor" program is more than just a seasonal promotion; it is a strategic core loyalty framework designed to reward customer engagement, enhance satisfaction levels, and support the development of a more dynamic and advanced digital services ecosystem in Iraq.

Through continuous improvements to the platform's interface, expanding the range of benefits offered by its partners, and adding interactive digital features based on “Gamification”, Asiacell aims to establish "Eshret Omor" as the most comprehensive and user-friendly rewards program in the telecommunications sector.

Concluding the event with a highly engaging public announcement, Asiacell reaffirms its vision of placing the customer at the heart of its innovation strategy, ensuring that every top-up, every digital interaction, and every step within the platform translates into tangible and sustainable rewards that enhance the long-term value of the customer experience.